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Online Piracy: Apparently Doesn't Effect Box Office Returns

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Mashable posted a very interesting article today about piracy vs box office returns. In the article, they had an excellent quote about the power of marketing.
"In other words, Hollywood’s online marketing machine is so effective that it has global reach, and so insidious that some eager movie fans can’t wait and lead themselves into temptation. And that is the sum total of the online piracy problem."


I honestly believe that these marketing powers are the problem when it comes to piracy. The hype that surrounds some of these movies, games, and even music is so intense that people simply can't wait to get their hands on the material. Realistically, it doesn't make much rational sense. But with the immediacy in the world today and the extremely easy availability of such media, people are more than likely to go with the easy route. 

The article mentioned is here. 
http://mashable.com/2012/02/13/online-piracy-box-office/

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